It’s probably one of the toughest parts of the job for any professional.
And we hear it all the time, “I understand how valuable laminated glass is, but I don’t have to install it in my house, right?”
As with any profession, your customers want to know what they can expect (especially in terms of return on their investment, quality of the product, and warranty) before they’ll ever commit to buying it.
Need some inspiration? Check out these "How-To" examples from the HubSpot blog:
BODY:
Now deliver what you promised in the first section. This is the longest part of the post, so make it easy to read. Use short paragraphs, bullet lists, and bold headings to set different sections apart.
Some common section headers include:
CONCLUSION:
Now it’s time to say goodbye and wrap up your post. Remind your readers of your key takeaway, reiterate what your readers need to do to get the desired result, and ask a question about how they see the topic to encourage comments and conversation. Don't forget to add a Call-to-Action to turn your blog post into a marketing machine!
Congratulations! What a lovely how-to post you've created.