Do you ever think your sales pitch could use a bit of spicing up? You’ve been told you come across as a cold, stale fish that’s been out of water too long. Or, dear God,  you pour sweat like a sinner in church about to meet the Lord Almighty himself.

You feel uncomfortable, causing you to sound more like a robot instead of a human. And maybe you’re feeling desperate and your sales are slipping, you’re thinking of getting out of the business entirely.

Need some inspiration? Check out these "How-To" examples from the HubSpot blog:

• How to Write a Blog Post: A Simple Formula to Follow
• How to Do Keyword Research: A Beginner's Guide
• How to Write an Effective Meta Description (Yes, They Still Matter)

BODY:

Now deliver what you promised in the first section. This is the longest part of the post, so make it easy to read. Use short paragraphs, bullet lists, and bold headings to set different sections apart. 

Some common section headers include:

1. Step 1: Getting Started
2. Step 2: Do Your Background Research on…
3. Step 3: First Steps for…
4. Step 4: Analyze and Repeat
5. Step 5: Wrapping Up

You can use bulleted lists, numbered list, or multiple headings. Include as many steps, numbers, or bullets that will allow you to discuss your topic thoroughly.

• Include visuals
• Include short explanatory phrases in your headers
• At the end, transition into your conclusion

CONCLUSION:

Now it’s time to say goodbye and wrap up your post. Remind your readers of your key takeaway, reiterate what your readers need to do to get the desired result, and ask a question about how they see the topic to encourage comments and conversation. Don't forget to add a Call-to-Action to turn your blog post into a marketing machine!

Congratulations! What a lovely how-to post you've created.